ABOUT THE UNION
Hawthorne Union was founded by Diana Ideus, MCC, named after the foundational locations where she learned to coach. Learn more about Diana and Hawthorne Union’s history on the Cross Street Coaching Podcast.
Diana recruited a remote coalition of the best talent across the country to come together under the belief that there is a better way to do business. All of us at Hawthorne Union hold the belief that people are at the heart of every business. Taking care of those people is what enables them to take care of the business.
We’re committed to honesty and authenticity, we use our intuition and our experience, and we’ll never stop learning or sharing our knowledge. Learn more about the Union and the team who is ready to help you do the same.
Diana Ideus
Diana Ideus has her Master’s in Executive Coaching and Organizational Behavior and is one of only a few coaches globally to have attained the level of Master Certified Coach and Advanced Credential in Team Coaching with the International Coaching Federation. Diana leverages her coaching, consulting, management, and leadership development supporting leaders and entrepreneurs in fast growth for-profit companies in tech, finance, and healthcare.
Diana founded Hawthorne Union with the belief that there was a better way to do business, and that if we take care of our people that they will take care of the profits. In addition to her work with leaders and companies, Diana teaches professionals how to coach at the university level and in courses approved by the International Coaching Federation.
Edward Vicedo
Based in Los Angeles, Edward brings over 30 years of leadership experience, ranging from local startups to multi-national companies and high-end hospitality. He transitioned his expertise into transformational coaching and is proud to be part of the Hawthorne Union team, where he leverages assessment tools like Workplace Big 5, Everything DiSC and Energy Leadership to help clients align their values and achieve extraordinary success.
Jacen Spector
Located in the Pikes Peak region in Colorado, Jacen has over 10 years of operations and leadership experience at local marketing firms and larger corporations such as T-Mobile and eviCore Healthcare. He has transitioned his skillset in 2017 over to Organizational Development and is proud to join the Hawthorne Union team to further his path in this industry through compelling coaching facilitation and consulting. Learn more about Jacen and Hawthorne Union on his podcast, Cross Street Coaching available on Apple and Spotify.
Jesse Trout
Located in the Pikes Peak region in Colorado, Jacen has over 10 years of operations and leadership experience at local marketing firms and larger corporations such as T-Mobile and eviCore Healthcare. He has transitioned his skillset in 2017 over to Organizational Development and is proud to join the Hawthorne Union team to further his path in this industry through compelling coaching facilitation and consulting. Learn more about Jacen and Hawthorne Union on his podcast, Cross Street Coaching available on Apple and Spotify.
Paul Sanbar
Paul is a certified LEGO® Serious Play® methods facilitator and an Erickson Certified Professional Coach [ECPC] with Erickson Coaching International, where he is also an Assistant Trainer for their Art & Science of Coaching Modules. Paul holds a Master’s in Psychology – Marriage & Family Therapy and brings with him almost two decades of experience supporting individuals and groups towards sustainable growth.
Rusty Mask
Rusty began his coaching career in academic environments while supporting key federal initiatives and managing a sustainable coaching program. After transitioning to fast growth corporate environments, Rusty provides executive coaching, partners with executives to build and enhance their teams, designs and facilitates leadership development, and mentors coaches.
Tiffany A. Dedeaux
Leveraging her experience as a consultant and trainer at tech startups, and inspired by her Masters in Psychology and Cultural Transformation, Tiffany strives to enhance customer-centric experiences, drive innovation, and increase operational efficiency with a co-active coach approach that helps visionaries from entry- to C-level find their voice and prepare to rise and meet every challenge.
Tiffany specializes in professional growth and career satisfaction and her clients drive change at ABC, Microsoft, Expedia, Facebook (Meta), Indeed, Boeing, Amazon.
