ABOUT THE UNION

Hawthorne Union was founded by Diana Ideus, MCC, named after the foundational locations where she learned to coach. Learn more about Diana and Hawthorne Union’s history on the Cross Street Coaching Podcast.

Diana recruited a remote coalition of the best talent across the country to come together under the belief that there is a better way to do business. All of us at Hawthorne Union hold the belief that people are at the heart of every business. Taking care of those people is what enables them to take care of the business.

We’re committed to honesty and authenticity, we use our intuition and our experience, and we’ll never stop learning or sharing our knowledge. Learn more about the Union and the team who is ready to help you do the same.

Diana Ideus

Last Chance Coaching Finances & Gender Mentor Coaching DIY Listen Book DEI New Coach Training

Diana Ideus has her Master’s in Executive Coaching and Organizational Behavior and is one of only a few coaches globally to have attained the level of Master Certified Coach and Advanced Credential in Team Coaching with the International Coaching Federation. Diana leverages her coaching, consulting, management, and leadership development supporting leaders and entrepreneurs in fast growth for-profit companies in tech, finance, and healthcare.

Diana founded Hawthorne Union with the belief that there was a better way to do business, and that if we take care of our people that they will take care of the profits. In addition to her work with leaders and companies, Diana teaches professionals how to coach at the university level and in courses approved by the International Coaching Federation.

Alex Ojeda

Alex Ojeda is an ICF-certified Professional Certified Coach (PCC) and a Co-Active Professional Certified Coach (CPCC) who believes leadership development works best when it’s practical, human, and built around real conversations rather than theory alone. His coaching centers on turning complexity into clarity and clarity into action, helping leaders move from being stuck in ambiguity to taking confident, aligned next steps. Alex works with individual leaders as well as teams and groups. He’s bilingual in English and Spanish, based in Los Angeles, California, and certified in LEGO® Serious Play® facilitation, bringing hands-on, playful methods into both one-on-one coaching and
group sessions.

Alex spent six years at Apple, moving from retail sales and Genius Bar roles into Corporate Trainer, followed by five years at Compass Real Estate training and coaching both real estate agents and internal teams. He now runs an independent coaching and facilitation practice, partnering with leaders and teams at organizations including Apple, Google, LinkedIn, Airbnb, Reddit, Sony Music, Louis Vuitton, and UC Berkeley. Alex holds a B.A. in English Language and Literature from UC San Diego and is a contributing author to Valued: The Power of Investing in Others.

Edward Vicedo

Edward Vicedo is an ICF-certified Master Certified Coach (MCC) who believes in the power of coaching for personal empowerment and sustainable impact. He is dedicated to helping emerging and seasoned leaders overcome professional challenges with authenticity and confidence to create a life of growth and joy.

Based in Los Angeles, Edward brings over 30 years of leadership experience, ranging from local startups to multi-national companies and high-end hospitality. He transitioned his expertise into transformational coaching and is proud to be part of the Hawthorne Union team, where he leverages assessment tools like Workplace Big 5, Everything DiSC and Energy Leadership to help clients align their values and achieve extraordinary success.

Jacen Spector

Gray Areas: Ethics for Coaches DIY Listen Book DEI New Coach Training Career Cross Street Coaching Podcast

Jacen Spector believes professional coaching can have a profound impact in the way we learn, the way we lead, and the way we live. He believes that the role of a coach can be one of the most inspiring and gratifying position a person can take on. Jacen is a Professional Certified Coach with the International Coach Federation.

Located in the Pikes Peak region in Colorado, Jacen has over 10 years of operations and leadership experience at local marketing firms and larger corporations such as T-Mobile and eviCore Healthcare. He has transitioned his skillset in 2017 over to Organizational Development and is proud to join the Hawthorne Union team to further his path in this industry through compelling coaching facilitation and consulting. Learn more about Jacen and Hawthorne Union on his podcast, Cross Street Coaching available on Apple and Spotify.

Jesse Trout

Authentic Masculinity Mentor Coaching

Jesse Trout believes in the power of the coaching relationship as a conduit for growth and transformation. In a phrase – coaching is your life, catalyzed. He started Mindful Life Coaching in 2015 in order to partner with professionals desiring to deepen and broaden the quality of their experiences while moving forward purposefully. He has expanded his focus to include client work with men seeking to uncover for themselves their own authentic, healthy expression of their masculinity. Jesse speaks regularly to leadership teams and college campuses on the topics of masculinity, substance abuse, and mental health.

Jesse began coaching in 2012 at InsideTrack, an educational services firm that provides coaching and consulting to colleges and universities, and is currently a Regional Trainer and Faculty Member for the Sigma Chi Leadership Institute, a higher education learning service provider. He trains facilitators, supports creation of new curriculum and facilitates leadership courses for both undergraduates and adult professionals. Jesse is a Co-Active Certified Coach (CPCC) through the Coaches Training Institute, a Professionally Certified Coach (PCC) through ICF, and a Certified Holistic Coach (CHC) through the Radiant Health Institute, and pursuing his Master Certified Coach (MCC) credential through the ICF.

Nathan Stunkard

Nathan Stunkard is a learning and development professional who believes the best learning is grounded in real-world application. After more than a decade in education, including his work as a high school English teacher, Nathan developed a passion for creating learning experiences that help people connect new ideas to the challenges already in front of them.

Before entering education, Nathan worked in hospitality leadership and operations, where he saw firsthand how effective training can shape both the employee experience and the success of an organization. His work with Hawthorne Union has allowed him to bring these two sides of his career together, combining his background as an educator with his experience leading and developing teams in the workplace.

Paul Sanbar

Supervision Mentor Coaching LEGO® SERIOUS PLAY® Coach + Facilitator Training

As a coach, coach supervisor, facilitator, and author, Paul’s life and career has been dedicated to field of self-development and to affecting positive change through storytelling and conversations initially as a psychotherapist and now as Master Certified Coach [MCC] accredited by the International Coach Federation and a Coach Supervisor, certified by the Goldvarg Consulting Group.

Paul is a certified LEGO® Serious Play® methods facilitator and an Erickson Certified Professional Coach [ECPC] with Erickson Coaching International, where he is also an Assistant Trainer for their Art & Science of Coaching Modules. Paul holds a Master’s in Psychology – Marriage & Family Therapy and brings with him almost two decades of experience supporting individuals and groups towards sustainable growth.

Rusty Mask

Therapeutic Roots of Coaching Mentor Coaching

Rusty Mask is a Professional Certified Coach (PCC) with his Bachelor’s in Psychology and Master’s in Social Service Counseling. Rusty leverages extensive years of coaching in both the corporate and academic environments, combined with his career experiences in management and facilitation.

Rusty began his coaching career in academic environments while supporting key federal initiatives and managing a sustainable coaching program. After transitioning to fast growth corporate environments, Rusty provides executive coaching, partners with executives to build and enhance their teams, designs and facilitates leadership development, and mentors coaches.

Tiffany A. Dedeaux

Career Mentor Coaching

Tiffany A. Dedeaux is a Master Certified Coach (MCC) and Certified Professional Resume Writer (CPRW) with 15+ years of empowering mid-career professionals, leaders, and executives in redefining what is possible across the technology, consulting, and sales sectors.

Leveraging her experience as a consultant and trainer at tech startups, and inspired by her Masters in Psychology and Cultural Transformation, Tiffany strives to enhance customer-centric experiences, drive innovation, and increase operational efficiency with a co-active coach approach that helps visionaries from entry- to C-level find their voice and prepare to rise and meet every challenge.

Tiffany specializes in professional growth and career satisfaction and her clients drive change at ABC, Microsoft, Expedia, Facebook (Meta), Indeed, Boeing, Amazon.